Astell & Kern is a fairly small independent Korean audio brand that derived from the iRiver Group in 2012. The brand started with a few high end portable audio players, and became in short time, the leader in ‘High End Personal Audio’, with players like the AK240 and AK380.
Vice President James Lee and Marketing Manager Alex Ann, run the company fairly different from the competition and actually a bit like some of the exclusive watch brands do.
Since this exclusive brand is getting really popular among watch collectors, I wrote this article about Astell & Kern, to explain what the reason could be.
Click to read the article at Fratello-Watches.