Once in a while when I discover a new product, whether it is a watch, amplifier, camera or in this case a perfume, that impresses me that much, that I can’t get it out of my head, I feel the urge to write about it. It hardly happens actually, since watches is my specialty, but sometimes one has to break the rule. So today it’s this amazing new mens perfume and next time we’re back to watches.
Without being a freak, I have a soft spot for scents and regularly add good perfumes to my collection. Last December I was invited, for a pre-presentation of the new Turkish brand called Nishane. Very exiting to get lots of information about a new brand, also since some parts of the product, like packaging for instance, were still in a developing stage.
Both creators and owners of Nishane, Mert Güzel and Murat Katran did a neat show of their collection of 16 perfumes, that would be presented at the Esxence 2015 fair in Milano, this Spring. Murat Katran gave me the possibility to try them all, which is actually a bit much, to get a good perspective on what the individual scents are truly about. Some were perfumes for ladies, some were definitely uni sex and at least two of the perfumes were very masculine. ‘Afrika Olifant‘ was one of them and also the one that caught my attention right away, so I did spray that one on, before I left home.
Top Notes used are: Ambergris, Myrrhe, Frankincense and Labdanum, Mid notes are Castoreum, Civet, Leather and Oud, while Muscenone, Thibetone, Muscone and Civetone are used for the Base notes. Needless to say that Nishane only works with top-quality ingredients. ‘Afrika Olifant‘ is an animalic scent in the Nishane perfume collection and it is named that way because, African elephants have the best smell in the animal kingdom. Researchers have discovered that African Elephants have the largest number of genes dedicated to smell of any mammal.
uses the word animalic, you should not be scared off too much by that term. ‘Afrika Olifant
‘ does not smell like your local ZOO, it is a perfume that breathes the atmosphere of Africa, the place where the Serengeti merges with the rain forests that cover Mount Lilimanjaro. It smells very natural indeed but actually more masculine and confident, the smell of a predator who is on top of his game. The fragrance opens with Frankincense and Myrrh. But as animalic notes Castoreum and Civet settle down, gradually growing to more Leather and Oud.
Since the introduction was scheduled for early 2015, it took me until April to finally have it a bottle in my hands. After a visit to the Middle East, I came home with two bottles of perfume in my suitcase; ‘Afrika Olifant’ by Nishane and ‘Fate’ by Amouage. ‘Fate’ is of course a gorgeous scent and you won’t hear me saying one bad word about it, but what I noticed was, that when I was wearing ‘Afrika Olifant’, people around me, very often asked; what do I smell, wow you smell nice, what scent is that? While when I was wearing ‘Fate’, there were hardly any reactions.
So what I am trying to say here is, how different ‘Afrika Olifant’ is, people notice right away something new, something that they like and have not smelled before. Afrika Olifant to me is more than wearing a perfume, the performance is very convincing, it is an attractive masculine scent for men who are looking for something different than the classics, and are confident enough to enjoy a unique scent. It is a perfume that develops into a gorgeous natural mens scent with a superb longevity, of at least 10 hours on my skin, so for sure present for the rest of the day, but never overwhelming.
After months this scent was still faintly apparent on the scarf that I was wearing during the presentation.
At the moment Nishane is still organizing their dealer network, so it may not be that easy to find ‘Afrika Olifant‘, but through their website, you can definitely get advice where to buy their perfumes or the very useful discovery set.